Two in five Americans claim to be holiday influencers (39%), according to a new study.
A survey of 2,000 social media users found that these respondents would make vlog-style videos, post more than when not on vacation, and caption their posts creatively.
Most respondents see using social media when traveling as a good thing (58%) and more than half would be likely to post about their travels (55%).
The survey, conducted by Talker Research in partnership with BeachBound Vacations, found that they most enjoy seeing photos and videos of scenic views (50%), landmarks or tourist locations (44%), and food and drink (36%) on social media .
Thinking about their source, respondents would post similar content alongside selfies (32%) and beach or pool pictures (30%).
Half of social media users would document every minute of their trip and a further 38% would make an effort to edit a vlog or slideshow for others to see, although more would choose a short friendly video for social media (49%).
When is the best time to post? While 50% would post about their vacation activities at some point during their vacation, 30% would stop posting until they were done.
This can be just the right measure to avoid FOMO, with a quarter of those who have posted on social media while traveling admitting to feeling guilty about not being present in the moment (24%).
Appearance matters to these respondents, as nearly one in four were disappointed when their holiday content didn’t get as many likes as they had hoped (23%).
But it’s their eyes that matter most in the end, with two-thirds of respondents sharing that reminiscing about past trips in their old social media posts inspires them to plan future trips.
“Sharing our travel experiences on social media goes beyond just snapping photos — I use social media as a digital scrapbook to look at my favorite family trips, right on my phone,” said Dana Studebaker, vice president of brand marketing. of the customer at BeachBound. The holidays. “While great for preserving memories, these posts can also spark a sense of adventure in others. In this way, social media becomes a powerful tool, not only for personal expression, but for shaping the future of travel.”
On the way to their destination, half of social media users listed a fully charged phone as one of the top three most important items to pack when traveling, and 32% of those surveyed put it in the first.
Other items that ranked in the top three were multiple clothing choices (56%) and money at your destination (45%) and home currency (38%).
Full batteries are especially important to 77% who believe that scrolling through social media is “necessary” at some point during travel, especially when taking a break (33%), decompressing after the day (27%) and between activities ( 26%).
Surprisingly, only 25% would rely on social media for entertainment at the airport.
However, the majority of those who enjoy travel content simply can’t get enough, claiming they can never get past a travel-related post (61%).
More than half of social media users are inspired to plan their trip as a result of seeing travel-related posts on their feed (53%).
And 55% consider browsing others’ social media posts as “research” for planning a trip when they need inspiration for places to visit (57%), where to stay (49%) and activities to do done (47%).
General travel tips (32%) and budget tips (32%) were also high on the list of information respondents would trust on social media.
When asked about some of their favorite vacation planning tips they’ve seen, respondents called out “create a travel first aid kit,” “be prepared to live without some of the comforts we enjoy,” and “wear your heavy clothes instead of packing it.”
“Social media offers a unique opportunity to tap into local knowledge or learn from trusted travel bloggers and experts to discover must-sees in new destinations,” said Michael Lowery, head of global consumer business at BeachBound Vacations . “By navigating social media, we can find hidden gems, learn from the experiences of others and, in turn, share our discoveries, contributing to a collective guide for future visitors.”
TOP TRAVEL PLANNING HACKS/SOCIAL MEDIA TIPS
- Wear your heavy clothes instead of packing them
- Walk around without a destination in mind to find things you want to do at that moment or later
- Vacuum your laundry to fit more in your luggage
- Using Google Maps to create a custom map, use it to color code and categorize different things
- Use credit cards or prepaid cards when you travel
- Rolling clothes instead of folding them saves space in a backpack or suitcase
- Plan like you live there
- Use fare comparison websites and apps to set up fare alerts for your desired destinations
- Ask locals about things to see/do and places to eat
- Keep extra plastic bags in your luggage for later use
- Hide money in an unusual place like your sock in case you get pickpocketed
- Do not leave the airport if your bag is damaged, the airline is obliged to compensate you for the damage
- Pack your bags when traveling with a partner, so if a suitcase gets lost, you both still have clothes
- Create a travel first aid kit
- Clear your files when searching for a hotel
- Packaging is the best way, it’s the cheapest and gives you the best value
- Be prepared to live without some of the comforts we enjoy
Survey methodology:
Talker Research surveyed 2,000 Americans who use social media; survey was commissioned by BeachBound Vacations and administered and conducted online by Talker Research between September. 9 and September. 16, 2024.
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